Branding 123
Building a Breakthrough Brand in 3 Proven Steps
Third Edition
by Barry Silverstein
ISBN 978-1-4660-6125-5
$2.99
The updated, revised THIRD EDITION of this eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Specific examples and a wealth of additional resources are included. Written clearly and concisely, Branding 123 has everything you need to build a breakthrough brand. The Third Edition features a Bonus section: Brand profiles of 5 small brands that grew up using techniques similar to those outlined in this eGuide.
Purchase Branding 123 for just $2.99 at the Amazon Kindle store, in any eBook format at Smashwords, or wherever eBooks are sold.
Low Cost / No Cost Marketing 123
3 Steps to Effective Marketing with Little or No Money
by Barry Silverstein
ISBN 978-1-3117-6098-2
$2.99
Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all of which have little or no cost associated with them.
The strategy was developed by branding and marketing expert Barry Silverstein. His thirty-five years of experience was spent with his own direct marketing agency, and other marketing agencies, servicing mid-sized and large clients. These clients always had marketing budgets, so they could buy media and execute direct marketing and advertising. They often had a staff of people to do the work. Much of what they did revolved around programs that integrated every form of media into a coordinated marketing effort.
When Silverstein started counseling small business owners at a Small Business Center ten years ago, they all wanted to know how they could execute effective marketing with little or no money. He thought about this and decided to analyze what his previous clients were doing with a focus on the marketing tactics that cost the least but were still effective. He finally arrived at an overall strategy that concentrated on three specific areas that had little or no cost associated with them and that became the basis for a low cost / no cost marketing strategy. That strategy has been refined over time but the core principles remain the same.
This eGuide, intended for small business owners with limited marketing knowledge and experience, offers an overview of each of the three areas and provides specific tips for implementation. Additional resources selected specifically for small business owners are included.
Purchase Low Cost / No Cost Marketing 123 for just $2.99 at the Amazon Kindle store, in any eBook format at Smashwords, or wherever eBooks are sold.
B2B Marketing 123
A 3 Step Approach for Marketing to Businesses
by Barry Silverstein
ISBN 978-1-3119-6245-4
$2.99
This eGuide presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:
1. Understanding audience: Step 1 discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience dynamic, and how to match products to audiences.
2. Leveraging the media of today and tomorrow: Step 2 presents an overview of all B2B media and covers general media trends, developing an audience-driven media strategy, basics of B2B online marketing, B2B use of social media, how to evaluate media ROI, and inbound vs. outbound marketing.
3. Creating a customer-centric culture: This section addresses the need for a customer-centric culture. It discusses customer-centric strategies, developing a customer-centric marketing plan and budgetary planning.
Purchase B2B Marketing 123 for just $2.99 at the Amazon Kindle store, in any eBook format at Smashwords, or wherever eBooks are sold.
Product Launch 123
Launch a Product or Service in 3 Proven Steps
by Barry Silverstein
ISBN 978-1-4657-1509-8
$2.99
This eGuide helps small businesses with new products and services launch them with minimum risk. The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a launch plan that successfully brings the product to market. Specific tactics and techniques and a wealth of additional resources are included. Written clearly and concisely, Product Launch 123 is a “quick start” guide to launching your product or service.
Purchase Product Launch 123 for just $2.99 at the Amazon Kindle store, in any eBook format at Smashwords, or wherever eBooks are sold.
Sales Leads 123
Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps
by Barry Silverstein
ISBN 978-1-4659-0533-8
$2.99
This eGuide is an authoritative eGuide that helps small businesses understand and implement a sales lead process.
The eGuide includes information about differences between Business to Consumer and Business to Business lead generation; audience profiling, segmenting and targeting; developing offers and creative approaches; lead generation media; systems required; outbound vs. inbound lead generation; lead qualification examples; ranking offers by qualification potential; the qualification funnel and how it is changing; the relationship between Marketing and Sales; and basics of sales conversion. Specific tactics and techniques and a wealth of additional resources are included. Sales Leads 123 is a “quick start” guide to effective sales lead generation, qualification, and conversion.
Purchase Sales Leads 123 for just $2.99 at the Amazon Kindle store, in any eBook format at Smashwords, or wherever eBooks are sold.
On Your Own 123
Launch a 1-Person Business in 3 Proven Steps
by Barry Silverstein
ISBN 978-1-4761-9548-3
$2.99
More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what’s involved in launching a 1-person business. It has valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working for yourself, legal considerations, branding your business, sources of capital, establishing a place of business, professional advice, basic systems, getting business for your business, the importance of satisfied customers, using sub-contractors, when to add employees managing receivables, tracking and analyzing expenses, managing cash flow, having sufficient insurance, paying taxes, meeting employee requirements, and managing your personal life.
Purchase On Your Own 123 for just $2.99 at the Amazon Kindle store, in any eBook format at Smashwords, or wherever eBooks are sold.
Small Biz Trio
Three eGuides for Marketing Success
by Barry Silverstein
ISBN 978-1-4658-7533-4
$6.99
This eGuide is a compilation of three previously published eGuides (Branding 123, Product Launch 123, and Sales Leads 123), produced in one handy, specially priced eGuide.
Purchase Small Biz Trio for just $6.99 at the Amazon Kindle store, in any eBook format at Smashwords, or wherever eBooks are sold.